lo4: understanding media products target audience

 Mainstream: Is largely known by the population and covers what is most popular at the time. It appeals to a wide range of ages, groups and cultures. This means they tend to make a larger profit. BBC radio1. This show is mainstream because its one, if not the most popular radio station and the music they play is the most popular of the time for example, pop music.

Example of a mainstream product

• Block busters - jaws, Star wars, Openhimer, Barbie

Niche: A specialized form of media that a smaller group of the population follows. With a loyal following that is largely based on interests, skills, or belifes.  Death.FM - heavy metal radio station. This show is niche because it covers only one genre of music that is only popular with the targeted small group of people. 

Example of a niche product

• indie films
• hair jell specifically for mo hawks 

mainstream 

• film - fantastic Mr. fox, mainstream because it has a large audience with fans base of varying ages. because it looks cute for the kids while having adult humor for older ages. 
• tv show - Brooklyn 99, this show has a large following with a age rating of 14+ so 
• video game - The quarry, this is a mainstream game as it is a game series with a large following.

niche

• film - insidious, horror has a smaller audience even tho it has a big budget 
• tv show - ruby gloom - gothic kids cartoon show 2010s this show is more niche due to the smaller target audience (young kids) and its gothic nature that some kids may not like.
• video game - The closing shift, its an indie horror game 

Market research 

NRS: national readership survey - print service 

RAJAR: radio joint audio research 

BARB: broadcasters audio research 

NRS and social grades 

Categorised by A-E (based on different job rolls). The grading of different job help companies target the correct audience.

ABC1 - top social grade group, targeted by most print companies. 

(example product for ABC1 audience)

This product belongs to ABC1 because the products advertised are expensive/ designer and the celebrity's they use to model are also in the ABC1 audience.

Target audience of the daily express 

C2 D E audience because steariotypicly they don't want to reed much. 

target audience: older people

models on the magazine are + 35

hard news/ politicks isn't interesting to a younger audience 

The daily telegraph 

The gradian 

Demographics : when media producers study the breakdown of their target audience based on variables such as

 Age , ethnicity, gender, social class, hobbies, interests, lifestyle.

BBC radio 1 

Their target audience age is young adults 14-35 due to the content and light hearted games/ bits, music type (pop) while having news updates that target an older audience to keep them up to date on the latest news. Dace weekend 3:30 am appeals to an younger audience as they may listen to it coming home from a club. There is a distress segment that appeals to students.

BBC radio 4 

Podcast radio 11:30 am analysis on the elite there are harder more difficult topics discussed that appeal to an older audience 35-60 instead of the light hearted games on Radio 1.

BBC 2 - University challenge, Earth.

Educational channels, not easy watching, broad adult audience.

BBC 3 -

Diversity, rue pal drag race is broadcasted on this network, its aimed at young audience 16-34.

 

BARB & RAJAR 

RAJAR: Radio Joint Audience Research

• RAJAR is: the official body in charge of measuring radio audiences in the UK. It is joint owned by the BBC and the Radiocentre on behalf of the commercial sector. 
• RAJAR's role is: radio audience measurement, marketing info. 
• who has used RAJAR? BBC radio.
• It was established in 1992.

Research findings

The majority of tablet/ mobile listeners are 15-24 there for they can target entertainment and news to that age group.

They can make a mobile app and target it at 15-24 years old as they are the largest audience.

These findings befit radio company's because they can better target their audience.                                                                                                                                                                                                                                              

For example they know allot of their audience are at home so they can play mini games like BBC 1 dose in order to keep they entertained as they have the time to play them. where as if they are in a car they cannot concentrate or wright down answers to a mini game so the entertainment must be light and entertaining to listen to even if you don't paly.

BARB: Broadcasters' Audience Research Board 

• BARB is the industry's standard for understanding what people watch 
• who is watching what 
• where they are watching it 
• digital date and people based data 
• BARB was formed in 1981
• they are responsible for delivering the UK's TV audience ratings for broadcasters such as BBC, ITV and SKY 

BARB data 

Four different ways programmes are viewed: TV set, PC, Tablets and Smartphones.

Most viewed program on smartphone: 'I'm a Celebrity... Get Me Out of Here!', this was was the most viewed program on a smartphone because this show is targeted at a younger audience 14-27. A younger audience are more likely to use there phone to watch something. And its an interactive TV show.

Channel that showed programs that is classed as political: BBC 1, Prime Ministerial Statement.

Channel that showed entertainment based programs: ITV, Ant and Dec's Saturday Night Takeaway.

Interpreting data questions/revision

BARB - audience research tv

RAGAR - radio audience research

National Ridership Survey - print audience research

ABC1 - top social class

When looking at data look at 

• age 
• gender
• social grade 

ITV - younger audience bc its a reality tv show

ITV1 - older audience bc most watched show is a soap 

listening and viewing patterns - what times the audiences access the product, where they are listening and how they listen (what devise there using).

Digital native - a younger audience that has been brought up with technology. 

Digital immigrant - if you haven't been brought up with technology.

Technological conversions - traditional types of media products are being converted to digital media.

Reading graphs and charts 

RAJAR, BARB, PAMCO

think about the demographic your targeting 

bring wider context into your answer 

three interpretations

- there are 300,000 less consumers of print in a C2DE audience 

- weekly brands combined have a larger gap between ABC1 and C2DE 

- an ABC1 audience consumes more print than the C2DE audience 

identify and explain two differences between men's and women's consumption of print 

- women have a larger interest in magazines than men because women stereotypically are more interested in gossip then men 

- women consume more print than men because stereotypically women are more interested in being well educated 

identification

expanded

examples 

example answer 

newspaper task 

The daily mail 

founded the 4th of may 1896

target audience: lower-middle-class British women

gossip

The daily telegraph 

founded 1855

target audience: older target audience, average age 61

hard news 

The sun newspaper

founded: 1964

target audience : middle social classes

gossip

The guardian 

founded 5th may 1821

target audience: ABC1 average reader age is 44.

hard news and gossip 

The times

founded 1785

target audience: Target audience: ABC1, over 35

hard news 

encourage education

The daily star

founded 2 Nov 1978

target audience: young readers 

gossip

magazines

mass audience : TV choice magazine

- shows that are the most popular 

- magazine for 'the hole family' 

- main focus is soaps but also showcases other programs

niche audience: garden answers: magazine for garden enthusiasts 

- specific hobby 

- older audience

- adverts for purchases