LO3 understand how meaning is created in media products

trailer expectations

- non linear narrative structure 

- characters 

- music (non diegetic sound) 

- scenes from the film 

- release date 

- costumes 

- props

- title cards or graphics 

- transitions 

- creating SPECTICLE and INIGMA (e.g. SFX)

- use of close ups (characters)

The above list are codes and conventions: the ingredients that make up a specific genre of product.

macro ideas i.e. : meanings, connotations, themes, messages. 

A producer uses micro elements to help  the audience understand a particular genre or product.

- mis-en-sen

- camera work 

- editing 

- sound

(the things above are also called media language)

Q6,7,8            15-20 marks               25-30 min

you will be asked to analyse theoretically how the product of your choice creates meaning:

macro meanings:

- genre 

- narrative

- representation

micro meanings:

- mis-en-sen

- camera work

- editing

- sound