revision
viewing habits TV BBC three : 16-24 y olds BBC one : highbrow 50y + ITV soaps reality shows , younger audience BBC radio BBC radio 4 target audience: older audience with more free time and an audience that is interested in gaining knowledge 55+ years old what shows do they broadcast: News and current affairs, including Sports Desk, Weather and Thought for the Day. drama, politics, podcasts, no music why would this not appeal to a young target audience? they don't have celebrity news, comedy or music what radio stations might they listen to instead? BBC radio 1 they have quizzes light hearted conversation and mainstream pop music. public service broadcasting : channels that are made for the public no focusing on public gain BBC radio - paid through the TV license [NO ADVERTS] prefer to watch bc no adds Digital immigrant - used to traditional method of accessing media Digital natives - grew up with technology