revision

viewing habits  TV

BBC three : 16-24 y olds

BBC one : highbrow 50y +

ITV soaps reality shows , younger audience 

BBC radio

BBC radio 4 target audience: older audience with more free time and an audience that is interested in gaining knowledge 55+ years old

what shows do they broadcast: News and current affairs, including Sports Desk, Weather and Thought for the Day. drama, politics, podcasts, no music 

why would this not appeal to a young target audience? they don't have celebrity news, comedy or music 

what radio stations might they listen to instead? BBC radio 1 they have quizzes light hearted conversation and mainstream pop music. 

public service broadcasting : channels that are made for the public no focusing on public gain 

BBC radio - paid through the TV license [NO ADVERTS]

prefer to watch bc no adds 

Digital immigrant - used to traditional method of accessing media 

Digital natives - grew up with technology