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Showing posts from October, 2023

LO3 introduction

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 1. analysis question - Q6 in exam paper worth 12, 15 or 16 marks. 4 marks for examples 12 marks for the write up. It will be your first long answer/essay questions. spend 20-23 min on this question (3 sides of A4). 2. topics - representation, genre, narrative, discus 1 of the four media languages (mis-en-sen, camera work, editing, sound) LO3: Mise-en-scene Task 1 What does it mean? In film, mise-en-scène involves everything within the frame/ everything you can see:  costume -  what a character wears,  props -  only classed as a prop as it is handheld by an actor, location,  lighting -  high key i.e. bright connotations verisimilitude , low key i.e. dark connotations enigma .  verisimilitude  means when you make something look realistic, this 'creates'  verisimilitude making it relatable , making it feel like its real. body gestures - how characters move  Denotations : literally what something is/ describe. Connotations : what i...

LO2 distribution in the online age terms

Downloads - having a physical copy of the product, example in Netflix you can download films or TV content to you device, this gives you convinces to access the content offline. disadvantage: storage, time consuming. Streams - does require an internet connection, accessing it via a web platform example: YouTube. disadvantage: need a stable internet signal otherwise it affects quality. benefit: doesn't effect storage, its on demand.  Simulcast - (simultanious broad casting) - TV, Radio. one event streamed and broadcasted on different platforms at the same time. targets different audience so they can get more profit. choice as an audience more. Example- shitsngigs podcast live on YouTube and Spotify same time. VOD   - (video on demand), accessioning video content 247, 7 days a week.you can stream and download. examples: Sky Go, BBC iplayer, Netflix- film tv games, Disney+ - TV film, amazon prime. Time shifting   - watching recorded content that has already been recorded,...

LO2 traditional and virtual advertising

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Traditional i.e. pre 2000 (internet,WWW)  advertising - poster - newspaper - billboards - radio - audio visual (on the TV) These methods are still relevant and popular today as there is still an older target audience 35y+ digital immigrants.  These methods are also still relevant because they are good at targeting a mass/wide audience. A downside of these methods are: to mass produce = money. these traditional methods tend to be produced by a conglomerate as they can afford it. if an indipendant company is using theses methods they tend to be local and have a trade deal with a conglomerate  Digital methods/viral marketing  :  happening through a devise/ screen (multi functional) - mobile phones can: go on the web(WWW), take photos, messaging, games, music. we call these blackbox devises - multi functional devises e.g. - mobile - laptop - tablet - smart TV - game consoles  -The biggest example is  social med...