unit1exam2023

  LO3 Genre theory genre:   Genre is a way of categorizing a particular media types according to its content and style. genre can be judged through the: generic conventions/ characteristics/elements or tropes themes specific codes and conventions that are expected by the audience type of product  film genres : sifi,romance, Rom-com, comedy, horror, thriller, slasher,  e.g. horror - monster / evil - violence / blood  - jump scare - sound  - editing - prince / princes character - needs saving  - derelict house vast open space  - low key lighting  The genre of my product: rim of the world is a sifi, action, comedy  sifi : aliens, space ships, a heroic protagonist, antagonist, fast editing, advanced technology - SGI ships winning the battle against fighter pilots when the kids are abandoned at the kanoo lake, fighting, nerdy/ smart character (Alex) - "EMP stands for electromagnetic pulse.",  action: explosions ...

what does the term 'representations' mean:    the way aspects of society, such as gender, age or ethnicity, are presented to audiences through careful mediation . media teaches us about people mediation - can be influenced by historical events, representations have been purposefully  constructed or set up to tell the audience a message. nothing on screen happens by accident, production techniques are used to purposely tell you a specific message.  theory: Tim  O'Sullivan (1998) - said for representation to work , there has to be a shared recognition of people and places. All representations therefore have ideologies behind them. (quote the highlighted)  what messages and values (ideologies) does Rim of the world stereotype or challenge for the audience? - the character Dariush conforms to the stereotype of being rich as he is mean and expects everything to be done for him instead of doing it himself. - The children in the film are heroi...

as with the other micro elements/ media language, sound creates a lot of meaning especially emotion from the audience  sound makes films emotive  diegetic - characters in film can here it  sound effect - a singular sound that makes actions more realistic (car chase, rev of the car engen) d ialog - conversations between characters  sound bridge - sound that starts in one scene that carry on into another environment (that is diegetic) non diegetic - characters cannot hear it - unnatural sounds of the environment only the viewer can here it ,added in post production, emphasizes the action taking place sting - sound that acts as a punctuation, high pitch , signal of an enigma incidental music - music that fits the theme of the action taking place , pace and tempo emphasizing the connotations of the action  pace - how fast  tempo - volume  sound task find  Two different scenes using sound effects...

  Editing involves : transitions - how we go from one shot to another ( cut ),  improvement and changes of errors whilst filming, cross cutting , SFX/ CGI, arranging footage to create a narrative. 'post production techniques' continuity editing - editing that creates a narrative for the audience to understand, it appears  invisible. S hot reverse shot structure -juxtapose two images in order to create a link between them : in conversations, H.p v A, good v evil. h.p v h.p teamwork. A v A teamwork. A ction match - 1 action over more than 2 shots (create spectacle)  C ross cutting - going from one location and cutting to a second location giving the impression of meanwhile .  I nsert shot - starts with a wide shot cuts to a closeup, usually of a prop. - highlighting importance - iconography. E ye line match - character looking off cut to what there looking at, to create empathy. ideal self/ ideal partner (cares Rodgers 1980) - Rolle model -  a...

  shot types : all shot types belong to one of two groups of shot types - ether a type of close up or a type of wide shot. close up : used to show emotions, facial expressions of characters. heroic protagonist = brave in control (mine scared/ fear, creating empathy). props - significant if in a close up (detail) wide shot : location or setting - how characters act in that setting, learning the relationship between characters.  camera movement  camera angles (printed)

 invisible fiction - target audience  product research - how many people consume the product , for product reach = more profit £££ BARB RAGAR in the tv and radio industry  NRS collecting circulation and readership data for publishing and print company's.  Circulation : the number of people who purchase a print product. Readership : the number of people who read a print product as part of second-hand consumption. Audience feedback : used to develop an understanding of needs of mainstream and niche audiences, allows media company's to identify a gap in the market. cheep. social media is often used - high response rate. Competitors : research is conducted by media producers to find what audiences think about the products and brands owned by competitors.  Primary vs Secondary research  Primary research : what you do yourself  Secondary research : research that is already there (internet, theorist ideas) primary research...

Mis-en-sen  costume and make up  props  location and iconography  acting gesture colour lighting  mis-en-sen and the fantastic four denotations          conotations  costume  mails in suits and glasses - professional, power and authority, educated  super hero suits all black with a silver trim - united force, team work, good is going too overcome evil 4 héros all wore t-shirts and jeans - relatable to the audience, connotes powerlessness  juxtaposition - men in suits - people in casual clothing (villas hero) props lab equipment monitors and computers - intelligent smart sifi  machinery - there practically smart  bat and ball - connote strength and agression power stereotype of mail behaviour   computers - smart  weapons - ready  cap - states symbol authority  location  military bace - connotes 'stakes' and danger  New York City (urban city) - relatable to audience creating veris...

trailer expectations - non linear narrative structure  - characters  - music (non diegetic sound)  - scenes from the film  - release date  - costumes  - props - title cards or graphics  - transitions  - creating SPECTICLE and INIGMA (e.g. SFX) - use of close ups (characters) The above list are  codes and conventions :  the ingredients that make up a specific genre of product. macro ideas i.e. : meanings, connotations, themes, messages.  A producer uses micro elements to help  the audience understand a particular genre or product. - mis-en-sen - camera work  - editing  - sound (the things above are also called media language )